So, where are we? We have an idea, we are working in the industry and we have worked out what we can afford to start our business with. We have a legal trading entity, a brand with a logo and a colour palette and you can now to test your dishes out with public and friends and family.
Invite people around for a weekend dinner or barbecue, or one better, try a supperclub.
Case Study – BAO Menu
BAO started their street food journey with a supperclub at the Pacific Social Club in Hackney – they now have four (nearly five) sites across London! They had great bao buns, incredible fried chicken and some questionable three bean crumble. All of it was working under a brilliant brand, and we don’t just mean the bun eating man.
Why did a supper club help them? People got to try their food and they started a small but quickly growing fan base. The fan base loved their food, who were invested in them and their success as they grew. Their HERO dishes became clear as they traded more and more, moving from supperclubs to street food markets. They refined their product offering and understood what customers wanted.
Lesson 6. Equipment
Buy cheap, buy twice! This is pretty much the mantra of most street food traders. Learn more in lesson 6.