What are the different things you need to think about when creating your brand? We’ll go through each stage here. Working with designers such as those that we listed on the previous lesson is a great first step but they won’t work do all the work for you – you need to lead them. Great design comes from providing designs with crucial information about your brand, so your input is as important as theirs.
A clear and consistent logo will help you communicate your brand and products to customers. Even though branding is more than just a logo, thinking about what and how you want your logo to say about your brand is a great first step – even if it’s just with pen and paper.
Exercise: Choose three logos of brands that you like. Write down what is you like about them and what they communicate to you. Write down what you’d like your logo to communicate to others.
Health and Safety
You HAVE TO get good at health & safety if you’re running a food business. Check out the next lesson for good advice.