Branding is way more than a logo or a slogan – it is everything you do. From paying people on time to how you talk to someone who comes up to your stall, every interaction with a customer is an opportunity to champion your brand.
Case Study: Pokē
Pokē was founded by Guy Jackson and Celia Farrar in 2015. Pokē (pronounced poh-Kay) is a Hawaiian dish compromising of rice, raw fish and other toppings and had never been really seen before in London. Guy and Celia started with KERB and before long they were doing pop ups in Selfridges, featured in UK newspapers and magazine and released a cookbook. You can now find Celia at Polu Pokē, by Liverpool Street or Fitzrovia, Guy runs a design studio with his wife, Ella, called Dapple, and we’ll come back to that in a bit!
Here are Guy’s 10 top tips to making your brand stand out. And remember, branding is more than just a logo.
Branding – What do you need?
What are the different things you need to think about when creating your brand? We’ll go through each stage in the next lesson.